Senior Digital Strategist

Job Locations US-WA-Seattle | US-CA-San Francisco
ID
2021-4888
Position Function
Social/Digital
Job Classification
Full Time

Overview

Are you up for a meaningful challenge? Do you aspire to use your creativity to drive social change? 

 

Then come join our team of sharp, passionate and (sometimes) quirky activists.  In our 30+ years, we’ve helped elect presidents; fought for stricter regulations on tobacco, drunk driving and carbon emissions; united foster children with their forever families; and helped bring health coverage to all Americans.   

 

Our mission:  to create real and lasting change in the world.  Between our D.C. home base, San Francisco and our Seattle office you’ll find all the know-how and drive to create campaigns that deliver real results.

 

We are…political strategists, advocacy experts, social and digital strategists, communications and advertising gurus, designers, writers, media planners and multi-media producers.

 

Job Summary:

 

The Senior Digital Strategist is responsible for managing digital communications strategy and projects for GMMB clients. The Senior Strategist creates and develops digital strategies, ideates digital campaigns, manages website and landing page builds, creates social channels, email, SMS, and influencer engagement strategies. The strategist provides reporting and analysis to build on success for our clients. This collaborative role is client-facing and meets directly with clients and account teams, works laterally with account managers, creative and paid marketing team members, and works with the VP of Digital Strategy to create and hone digital strategic best practices and tactics. 

                                                                  

Responsibilities

  • Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
  • Develop strong, trusting relationships between clients and agency partners, providing support during strategy, ideation, and execution.
  • Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs. 
  • Provide digital content strategy, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities.
  • Develop digital strategy tools and content, including editorial calendars, blog posts, email and social media content.
  • Writes and produces client-facing proposals and memoranda, presentations, strategic plans, landscape analysis report, and other materials, both independently and in collaboration with internal teams.
  • Conduct and reports on stakeholder interviews, audience interviews, content audits, traffic analysis, social media scans, and other digital discovery work.
  • Monitors, evaluates and presents campaign results by leveraging online tools for website metrics and social listening.
  • Partner with Research & Planning team to develop a total understanding of online target audience and mindset modes.
  • Review deliverables prior to client review.
  • Provide campaign performance reporting and analysis internally and to clients.
  • Partner with functional digital strategists in SEO, UX, technology, paid media, and creative, along with account managers, to shape digital content plans for clients.
  • Works closely with junior digital strategists, providing guidance and mentorship.

 

Qualifications

  • Bachelor’s degree or equivalent in a related field
  • 7+ years of experience in digital marketing and strategy, including web content, social media, analytics, and email marketing(digital experience required)
  • Familiar with website development best practices, technical requirements, and the website development process. WordPress or Drupal experience a plus
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including Account, Creative, Media and Technical delivery specialists
  • Strong interest in technology or digital marketing
  • Experience with digital toolsets for website analytics, social media channel listening, SEO, or digital marketing metrics
  • SEO or paid marketing experience is a plus
  • Health, education, political or nonprofit marketing experience a plus
  • Experience working in a fast-paced environment and you are comfortable working with interdisciplinary teams
  • Strong problem-solving skills and ability to exercise independent judgment

GMMB is an equal opportunity employer. All applicants are considered without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran status or any other discriminatory factors prohibited by law.

 

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