Senior Digital Media Planner

Job Locations US-DC-Washington, DC | US-WA-Seattle | US-CA-San Francisco
Position Function
Job Classification
Full Time


Are you up for a meaningful challenge? Do you aspire to use your creativity to drive social change? 


Then come join our team of sharp, passionate and (sometimes) quirky activists.  In our 30+ years, we’ve helped elect presidents; fought for stricter regulations on tobacco, drunk driving and carbon emissions; united foster children with their forever families; and helped bring health coverage to all Americans.   


Our mission:  to create real and lasting positive change in the world. Between our D.C. home base and our Seattle, WA office you’ll find all the know-how and drive to create advocacy campaigns that deliver real results.


We aresocial and digital strategists, comms and advertising gurus, designers, writers, media planners and multi-media producers.



Senior Digital Media Planner


The Senior Digital Planner/Buyer will be responsible for helping to develop digital media strategies and plans to achieve clients’ goals. The selected candidate will be a person who can:  help to lead internal media teams and educate external account/client teams; be an advocate for digital media advertising through clear and concise communications both at the client level and internally; stay up-to-date and equipped with digital ad industry research, trends, data, tactics, etc; and clearly demonstrate digital campaign effectiveness through various measurement & analytics.


Specific Responsibilities:

  • Lead internal teams, including planners & assistants
  • Lead and manage media campaign creation, execution, and reporting/analysis
  • Provide active voice in media strategies, optimization, and opportunities for improvement in media process and execution
  • Provide expert counsel and guidance to clients on digital media advertising strategies
  • Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
  • Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
  • Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
  • Monitor campaign performance, optimize to achieve objectives, and analyze and report results
  • Understand the value and role of evolving digital platform, and stay abreast of industry trends, best practices and targeting techniques in order to continually enhance digital media plans and campaign performance
  • Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts
  • Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices


  • Bachelor’s degree from a four-year college or university
  • 4-6 years of digital advertising experience, with at least 2 years of programmatic buying experience (any DSP)
  • Social Buying Experience on Facebook/Instagram (even better if you have Twitter, LinkedIn, Snapchat buying/platform experience)
  • Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile
  • Experience managing awareness (branding or message) and acquisition programs
  • Experience working with an ad-serving platform (DCM preferred)
  • Understanding of search engine marketing space and social media platforms
  • Strong analytical skills with an ability to understand paid media concepts quickly
  • Ability to work across teams and with a variety of stakeholders

GMMB is an equal opportunity employer. All applicants are considered without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran status or any other discriminatory factors prohibited by law.


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