Vice President- Earned Media

Job Locations US-DC-Washington, DC | US-WA-Seattle
ID
2021-4823
Position Function
Public Relations
Job Classification
Full Time

Overview

Are you up for a meaningful challenge? Do you want to use your communications skills to generate real and lasting change in the world? We hope so, because we’re hiring.

 

Who are we?

We’re activists at heart. When we opened our doors in 1983 we had one goal in mind: to create positive change through electoral politics and issue advocacy. And, we’ve never lost sight of the underlying mission that drives what we do –using communications to help foundations, non-profits, associations, governments and socially conscious corporations make this world a better, healthier and safer place.

We tackle a broad range of pressing social issues, including environmental protection, community service, education and health reform. We’ve helped elect presidents, fought for laws and stricter regulations on tobacco, seat belts, drunk driving and carbon emissions; and united children in foster care with their forever families. We share our client’s commitment to the public good and their passion for the issues and causes they represent.

We are collaborators and idea generators, and we measure our success by policies passed, behavior changed, lives improved and lives saved. Creating real and lasting change in the world. It’s what we do. It’s why we’re here.

 

GMMB is a nationally recognized communications and issues advocacy firm, focused on forwarding social issues in areas such as health care access, education, community service and environmental protection, just to name a few. We are seeking a Senior Communications Professional to join our Washington, DC office.

 

 

Responsibilities

In this role, you will manage and support communications initiatives and teams, specifically:

 

  • Build rapport and credibility with clients based on trust and strategic proactive and reactive earned media counsel
  • Develop and implement proactive traditional and on-line earned media strategies
  • Conduct outreach to top tier traditional and on-line media outlets, manage and maintain relationships with key reporters for client subject areas. Depending on client, this may include domestic and/or international print, broadcast and digital media outlets and reporters
  • Serve as an expert in the client’s issue area(s), staying abreast of the political and social landscape of the particular issue(s) as well as latest trends and best practices in traditional and on-line media
  • Develop and leverage relationships with client’s internal and external stakeholders and partners as well as issue area experts, media outlets, coalitions and NGOs in order to deliver the most relevant, seamless and impactful campaigns for the client to include providing media training
  • Drive hands-on execution of integrated communications campaigns, working with internal departments to develop insightful and compelling creative concepts, messaging and campaign materials and to secure effective media placements and to develop a strong media narrative (for the client or issue) over the long-term
  • Quickly and effectively resolve client problems/concerns to ensure client satisfaction
  • Actively participate in new business efforts for the firm including developing new business opportunities, writing proposals and delivering presentations
  • Stays alert for new opportunities to grow and expand GMMB’s relationship and work with the client

Qualifications

  • Bachelor’s degree from four-year college or university
  • 8+ years of experience in communications and earned media relations
  • Strong media contacts
  • Experience in pitching and placing stories in local, regional and national traditional and on-line media outlets, as well as applicable trade media
  • Experience in reactive media
  • Very strong writing and analytical skills
  • Experience managing and building teams

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